I had the opportunity to write, direct and edit this exciting piece to announce the arrival of the Ranger Raptor. It was important to highlight the fact that the Raptor is built in South Africa, so we chose to start our story immediately as the vehicle rolls off the line.
Filming at a Ford facility is a big logistical challenge - we were restricted to shooting at certain times to comply with labour laws, and obviously health and safety was a key consideration.
Iām really proud of this piece - from storyboard to execution.